Cosmetics and pharmaceuticals inhabit very different worlds at the moment. Pharmaceuticals typically treat or prevent disease, while cosmetics simply make you look better. But why keep the two separate? Why not develop products that make you look good by working with your body, rather than simply covering it? The answer is largely due to regulation – drugs have to be put through a far more stringent set of checks and balances that cosmetics before entering the market, and rightly so. But beyond this, there is enormous commercial potential in combining the two, especially as new science is paving the way for externally applied substances to do more than just beautify. Products that blur the line are already available – in the US for instance, sunscreens and anti dandruff shampoos are considered drugs. And the cosmetics industry regularly use the term “cosmeceutical” to describe products with medicinal or drug-like properties. Yet with advances in synthetic chemistry and nanoscale engineering, it’s becoming increasingly possible to develop products that do more than just lead to “cosmetic” changes. Imagine products that make you look younger, fresher, more beautiful, by changing your body rather than just covering up flaws and imperfections. It’s a cosmetics company’s dream – one shared by many of their customers I suspect. The dam that’s preventing many such products at the moment is regulation. But if the pressure becomes too great – and there’s a fair chance it will over the next ten years – this dam is likely to burst. And when it does, cosmeceuticals are going to hit the scene big-time.
So those are my ten emerging technology trends to watch over the next decade. But what happened to nanotechnology, and what other technologies were on my shortlist?
Nanotech has been a dominant emerging technology over the past ten years. But in many ways, it’s a fake. Advances in the science of understanding and manipulating matter at the nanoscale are indisputable, as are the early technology outcomes of this science. But nanotechnology is really just a convenient shorthand for a whole raft of emerging technologies that span semiconductors to sunscreens, and often share nothing more than an engineered structure that is somewhere between 1 – 100 nanometers in scale. So rather than focus on nanotech, I decided to look at specific technologies which I think will make a significant impact over the next decade. Perhaps not surprisingly though, many of them depend in some way on working with matter at nanometer scales.
In terms of the emerging technologies shortlist, it was tough to whittle this down to ten trends. My initial list included batteries, decentralized computing, biofuels, stem cells, cloning, artificial intelligence, robotics, low earth orbit flights, clean tech, neuroscience and memristors – there are many others that no doubt could and should have been on it. Some of these I felt were likely to reach their prime sometime after the next decade. Others I felt didn’t have as much potential to shake things up and make headlines as the ones I chose. But this was a highly subjective and personal process. I’m sure if someone else were writing this, the top ten list would be different.
And one final word. Many of the technologies I’ve highlighted reflect an overarching trend: convergence. Although not a technology in itself, synergistic convergence between different areas of knowledge and expertise will likely dominate emerging technology trends over the next decade. Which means that confident as I am in my predictions, the chances of something completely different, unusual and amazing happening are… pretty high!
Besides the effect that this technology will help people, especially women to look more beautiful with this combination, several society who are rigid to accept new technology will disaccept this invention. This is because they believe by living naturally without any chemical products, and accept body that God has given, people will look more beautiful rather than those who consumed this technology.
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